If there is one
theme that should continue to resonate throughout this report is the need for
your own website. Not only does this
afford you a convenient platform by which to market and distribute your
products and services—it allows you to study your customers and continually
refine and enhance your efforts. No
sales letter is complete, ever. Viral
marketing is about doing little things in order to reap big rewards thanks to
economy of size. It is not rocket
science and you can certainly make a LOT more than $700 in a week or less. With a true dedication to the craft and the
right products, the right viral marketing campaign can generate profits in the
six figures and beyond—no exaggeration.
There are three
critical elements to any effective and profitable viral marketing campaign:
- Be something unique or a new and clever twist on an existing product. Viral marketing campaigns are all about generating and sustaining momentum—if you’ve nothing to really talk about, then sustaining the drive and profits will a little more than difficult.
- Must offer a true benefit to anyone you are hoping to “infect” with your marketing effort. Is there any incentive for the person to pass on your message? Establishing an affiliate program is a great way to offer incentive while increasing sales and building more momentum in your marketing efforts.
- Have simple way to spread your virus or marketing message. This will be your link but one famous one to remember is the Hotmail sign-up at the bottom of all their e-mails. One the reasons why everyone now has a free e-mail account of some sort is due to Hotmail blazing the trail back in the late 90’s—it was one of the most effective viral marketing campaigns ever.
A managed
membership site is an excellent platform by which to launch a successful and
profitable viral marketing campaign.
This will provide you with the members you need to market your
products—and that is precisely why you want to make it free. Create a simple, easy to use website with
relevant content on your niche topic.
The database is
the true value and it is what you need for any viral marketing campaign. With that database, you have the possibility
to instantly create an affiliate program and an entirely new venue for
distributing your products. While
building this database, have an opt-in feature ready to go that gives people
some enhanced version of your product or a better deal (make sure they can only
get this deal the first time they sign up for your site or else you will create
distrust in your members and kill your site).
This opt-in offer is your first opportunity to sell your product and
test your copy writing. Continue to test
and refine the copy and increase conversion rates in the process. This will help you create sales letters and
marketing packets for affiliates once your database begins to grow.